Tuesday, March 10, 2020

Part A - Excel Spreadsheet Practical Test Essays - Spreadsheet

Part A - Excel Spreadsheet Practical Test Essays - Spreadsheet Part A - Excel Spreadsheet Practical Test The World Famous Web Shopping Experience You are lucky enough to win $2,000,000 dollars in a lottery that allows you to go on a web shopping spree. You can search the Internet for all the things you would love to buy but couldn't because your allowance just wasn't big enough. INSTRUCTIONS 1. Open a new Microsoft Excel document and name it as - Excel Shopping Spree. Email this work to me. 2. In cell A1 write the title of the worksheet: SHOPPING SPREE; bold, 12 point. 3. Create the following headings beginning in column A at cell A3. Format them to bold. Adjust column widths to display headings in full. |ITEM PURCHASED|PRICE | |/ 5 C |pie graph is well-formatted | | |includes a title | | |corresponding labels on each pie slice | | |percentage amounts on each slice | |/ 5 C |paragraph is well-written | | |proper spelling and grammar | | |paragraph sufficiently answers WHY particular items | | |were chosen | |/ 5 TI |spreadsheet is easy to read/scan | | |use of colour, fill, borders, etc. compliments the | | |overall document | Total: ______________ /25 Part B: Creating Stationary for your Business TASK ONE - Flyer Create a flyer advertising the opening of your business. It should tell the world about your business and the date you will open. It should be attractive, in full colour, and fit onto one page. Use Publisher. Rubric - Creating Stationary Assignment | |Needs more |Getting there |Good |Excellent! | | |Level 1 |Level 2 |Level 3 |Level 4 | |Task 1 | | | | | |Required Content|the publications |the |the |Level 3 AND | | |contain few of |publications |publications |publications | |Knowledge |the required |contain some of|contain most |are detailed | | |elements; or two |the required |of the |and creatively| | |publications are |elements; or |required |formatted | | |missing |one publication|elements; all | | | | |is missing |publications | | | | | |are complete | | |Task 1 | | | | | |Software Usage |several features |many features |the required |Level 3 AND | |Application |of the software |of the software|features of |advanced | | |have been |have been |the software |features of | | |correctly used in|correctly used |have been |the software | | |creating the |in creating the|correctly used|were | | |publications |publications |in creating |successfully | | | | |the |applied | | | | |publications | | |Task 1 | | | | | |Format |the correct |the correct |the correct |Level 3 AND an| |Graphics |format (e.g. |format (e.g. |format (e.g. |attempt is | |Communication |business letter, |business |business |made to engage| | |business card, |letter, |letter, |the reader by | | |etc.) is |business card, |business card,|creatively | | |sometimes used |etc.) is used |etc.) is used |extending the | | | |in most |in all |format with | | | |documents |documents |additional | | | | | |graphics and | | | |some attention |attention has |other details | | | |has been given |been given to | | | | |to make the |make the | | | | |document neat |document neat | | | | |and attractive |and attractive| | | | | | | | |Task 1 | | | | | |Written |the errors in |there are |there are few |Level 3 AND | |Communication |language |several errors |errors in |there is | |Communication |interferes with |in written |written |evidence of | | |communication |communication |communication |proof-reading | | | | | |and | | | | | |spell-checking| | | | | |to ensure a | | | | | |professional | | | | | |product | Comments:

Sunday, February 23, 2020

IMC Proposal London Zoo Marketing Dissertation Example | Topics and Well Written Essays - 1000 words

IMC Proposal London Zoo Marketing - Dissertation Example As part of the IMC dissertation proposal for ZSL London Zoo, this report will give the readers an overview of the market competitive framework. In line with this, the market structure of London Zoo will first be tackled followed by comparing the profile and marketing activities of ZSL’s major competitors and discussing the importance of continuously promoting the central brand. Based on the product life cycle analysis, the current distribution policy and pricing policy will be tackled in details. Chapter II – Literature Review Overview of the Market Competitive Framework Although there are more than 100 zoos throughout the United Kingdom, the only 3 zoos that are currently operational in London include the Battersea Park Children’s zoo, the Sea Life London Aquarium, and the London Zoo (Zoo Keepers, 2009). Among these four zoos that are currently operational in this area, only the London Zoo is classified as the major zoo throughout the United Kingdom. (See Append ix I – Major Zoo Operators in London on page 7) Given that there are only three zoos being operational in London, its market structure is classified as oligopoly. In line with this, Arnold (2010, p. ... Aside from publicly announcing the arrival of a new animal, the marketing strategies used by the Battersea Park Children’s zoo, the Sea Life London Aquarium, and the London Zoo are similar in the sense that these operators are focused on providing discounts on group tours, accepting parties and school visits (Sea Life London Aquarium, 2011; Battersea Park Children's Zoo, 2011; ZSL, 2011). Specifically Battersea Park Children’s Zoo (2011) offers the public the option to adopt an animal for either 6 months or 1 year programme. Aside from entering into joint business partnership with University of Cambridge, ZSL London Zoo is more focused on promoting its forthcoming science and conservation events and offering children with more options to enjoy their stay at the zoo (ZSL, 2011). Importance of Promoting the Central Brand According to Aaker (1991), brand equity is a multi-dimensional concept which is strongly related to the development of strong brand loyalty, creation of brand awareness, perceived service quality, and brand association. Being more than just choosing a corporate name, King (2010) explained that branding is crucial behind the success of the ZSL London Zoo because a strong brand could develop familiarity and loyalty on the part of its prospective zoo visitors. Because of the importance of continuously promoting the central brand, the managers of ZSL should take it as a challenge in making the general public feel special when being associated with a brand. By considering its product life cycle analysis, ZSL can implement marketing strategies that will strengthen its brand and keep its existing customers loyal to the zoo. Product

Thursday, February 6, 2020

Free Black people in Antebellum America between 1820-1861 Essay

Free Black people in Antebellum America between 1820-1861 - Essay Example ng the effect of anti-black laws were segregation, lack of opportunities among blacks either at school or at work, lack of political participation in the public sphere and the general disenfranchisement against the blacks that made life difficult for them. Albeit there were few free blacks prior to the Antebellum period in America, they were still in danger of being relegated to slavery by many means such as being caught and sold into slavery, inability to pay debts and sold as slaves and losing their â€Å"freedom† documents which will automatically make them slaves since blacks were treated as slaves by default in the 18th century. And those who are deemed to be â€Å"free† still suffer from disenfranchisement, persecution and restrictions on their putative freedom. The rise of urban neighborhoods however slowly changed the political and economic prospect for the blacks. Urbanization nurtured black communities and from these communities emerged the free black people in Antebellum America which became prominent in periods 1820 to 1861. Community organizations, voluntary educations, mutual help societies and fraternal societies such as black temperance societies, Prince Hall Masons and Black Odd Fellows lodges helped united these emerging free black communities. And from these communities emerged the new northern black elite who were educated, professionals, wealthy and well connected that led antislavery movements. These emerging movements gave direction and mold for the black culture in the 20the century and later propelled the impetus for abolitionist movements that eventually emancipated the blacks such as the Civil Rights Movements which removed the invisible shackles of the blacks and made them equal in law and opportunity (Greven 173-174). One of the assertions of these new black elite was to racially integrate schools because segregated schools for the black were underfunded and poorly instructed. Black leaders realized that with the kind of schools

Wednesday, January 29, 2020

Nature of Poverty Essay Example for Free

Nature of Poverty Essay The nature of poverty can be described in many ways. The obvious way to explain poverty is the lack of income. However, in the deeper meaning, poverty also includes those who lack of security, healthcare, power, and other basic necessities. Poverty can be categorised in terms of absolute poverty and relative poverty. Absolute poverty is household based measure by income per year under a statistic developed by government which will aid those who are poor by giving them money depending on the number of members in the family on a yearly basis. While, relative poverty focus on people’s living with no statistic. For instance, if a family has 10 members but they have only 3 cars, they can be regarded as poor. Nevertheless, there are three common methods that use to measure the level of poverty. The first method defines poverty as a lack of income, which can be measured by World Bank. The absolute poverty for this case is a cut up point above or below the certain amount of income. Yet, this method has a major drawback. Since it focuses solely on income and ignoring other important factors such as social well-being or the general welfare of people, this method fails to provide the whole aspect of poverty. Secondly, UNDP measures poverty in terms of the lack of capability. It is known as Human Poverty Index that indicates the standard of living of the people in the country, which are life expectancy, life satisfaction, and footprint. This method provide not only deeper but also broader ways of measuring and assessing poverty. It looks pass the income factor and takes into consideration the non-monetary aspects, which generate the more well-rounded information and results. However, there are some critics that this method cannot truly measure the level of the poor since statistics and numerals are unable to measure people’s feelings. It is said that we cannot know how others feel unless we walk in their shoes, therefore, in order to get the accurate result, living with the poor is required. Lastly, poverty as a social exclusion is mentioned by Robert Chambers about the nature of poverty. Chambers introduces the bottom-up theory, which suggests that people should actually work with the rural poor who lack of power to speak out, security, and live with fears. Therefore, the approach is carried out to get an in depth understanding of what are the real meanings of poverty by associating directly with the poor. By this view, Chambers tends to provide qualitative method while other methods are quantitative based. Although this method  provides useful information of the poor, there are few flaws to be considered. Because the outcome is mainly based on qualitative methods such as verbal communication, there is a high tendency that the outcome will be bias. Moreover, snapshot may occur. For example, the interview conducted during the harvest season might get a better result than the actual reality. Therefore, the long-term picture should be taking into account in order for the outcome to be more anthological and longitudinal. Another problem is that people may not be honest, which is called courtesy bias. This way people will only answer what the researchers want to hear and leave the truth out. Thus, sometimes researchers may ask them to draw the picture of their life, which turns out to be a better way to get the real answer. Chambers talks more about vulnerability and isolation of people. For example, the poor cannot transport to sell the goods. In conclusion, there are several ways to measure the level of poverty. Three most common methods are the lack of income, HPI by UNDP (lack of capability) and social exclusion by Robert Chambers. Each method uses different viable and factors to indicate the level of poverty, all have their own advantages and criticisms. Therefore, each one is suitable and appropriate in different situations and purposes. However, in my opinion, even though, the lack of income method might be easier to measure and assess, the social exclusion theory by Robert Chambers could provide the real well-being of people since it includes the important of non-monetary factors that are crucial for the welfare of people.

Monday, January 20, 2020

Defending Longinos Social Epistemology :: Science Scientific Philosophical Papers

Defending Longino's Social Epistemology (1) ABSTRACT: Though many agree that we need to account for the role that social factors play in inquiry, developing a viable social epistemology has proved to be a difficult task. According to Longino, it is the processes that make inquiry possible that are aptly described as social, for they require a number of people to sustain them. These processes not only facilitate inquiry, but also ensure that the results of inquiry are more than mere subjective opinions, and thus deserve to be called knowledge. In this paper, I explain Longino’s epistemology and defend it against criticisms recently raised by Kitcher, Schmitt and Solomon. Longino rightly recognizes that not all social factors have the same (adverse) effect on inquiry. She also recommends that we reconceptualize ‘knowledge,’ distinguishing knowledge from opinion by reference to a social standard. Though it is agreed that epistemologists need to account for the role social factors play in inquiry, developing a viable social epistemology has proved to be a difficult task. According to Longino, it is the processes that make inquiry possible that are social, requiring a number of people to sustain them. These processes, she claims, not only facilitate inquiry, but also ensure that the results of inquiry are more than mere subjective opinions, and thus deserve to be called "knowledge." Here, I want to both explain and defend Longino's epistemology. I Longino defines her account of scientific knowledge relative to positivist and wholist accounts. Though many regard positivism as offering an untenable account of science, because "no comparable sweeping and detailed philosophical view has replaced it," Longino believes that it still needs to be reckoned with (L1990, 21). Wholists are significant because they have been the greatest critics of positivism. After presenting these accounts, and explaining the difficulties that Longino has with them, I will present Longino's own account of scientific knowledge and inquiry. This discussion focuses on two issues: the relationship between evidence and hypotheses; and, the role of "contextual" values in inquiry. Longino contrasts contextual values with constitutive values. The latter, the "values generated from an understanding of the goals of scientific inquiry," "are the source of the rules determining what constitutes acceptable scientific practice or scientific method" (L1990, 4). That these values influence inquiry is not a problem. But the former, "personal, social, and cultural values," are thought to threaten the integrity of scientific inquiry (L1990, 4-5). According to positivists, "the fundamental base of inquiry, the source of confirming or disconfirming instances, is a set of .

Sunday, January 12, 2020

Apple Introduction: Iphone, Ipad and the Company Essay

Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp. See more: how to write an introduction paragraph for an essay The Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as well as a variety of related software, services, peripherals, networking solutions and third-party hardware and software products. In addition, the Company offers its own software products, including iOS, the Company’s mobile operating system; OS X, the Company’s Mac operating system; and server and application software. The Company’s primary products include iPhone, iPad, Mac, iPod, iTunes, Mac App Store, iCloud, Operating System Software, Application Software and Other Application Software. iPhone iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Company’s Multi-Touch user interface, iPhone features desktop-class email, Web browsing, searching, and maps and is compatible with both Mac and Windows-based computers. iPhone automatically syncs content from users’ iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. In September 2012, the Company launched iPhone 5, its latest version of iPhone. In addition to the Company’s own iPhone accessories, third-party iPhone compatible accessories are available through the Company’s online and retail stores and from third parties. iPad iPad is a multi-purpose mobile device for browsing the Web, reading and sending email, viewing photos, watching videos, listening to music, playing games, reading e-books and more. iPad is based on the Company’s Multi-Touch technology and allows customers to connect with their applications and content in a more interactive way. iPad allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. In March 2012, the Company launched the iPad, its third generation iPad, and in October 2012, the Company announced its fourth generation iPad and iPad mini. In addition to the Company’s own iPad accessories, third-party iPad compatible accessories are available through the Company’s online and retail stores and from third parties. Mac The Company offers a range of personal computing products, including desktop and portable computers, related devices and peripherals, and third-party hardware products. The Company’s Mac desktop and portable systems feature Intel microprocessors, the OS X operating system and the iLife suite of software for creation and management of digital photography, music, movies, DVDs and Websites. The Company’s desktop computers include iMac, Mac Pro and Mac mini. The Company’s portable computers include MacBook Pro and MacBook Air. iPod The Company’s iPod line of portable digital music and media players includes iPod touch, iPod nano, iPod shuffle and iPod classic. All iPods work with iTunes. In addition to the Company’s own iPod accessories, third-party iPod-compatible accessories are available through the Company’s online and retail stores and from third parties. The iPod touch, based on iOS, is a flash-memory-based iPod with a widescreen Retina display, a Multi-Touch user interface, and built-in iSight camera. iPod touch allows customers to access the iTunes Store to download audio and video content, as well as a variety of digital applications. The iPod nano is a flash-memory-based iPod that features the Company’s Multi-Touch interface allowing customers to navigate their music collection by tapping or swiping the display and built-in Bluetooth for wireless listening. The iPod shuffle is a flash-memory- based iPod that features a clickable control pad to control music playback and VoiceOver technology enabling customers to hear song titles, artists and playlist names. The iPod classic is a hard-drive based portable digital music and video player. iTunes iTunes is an application that supports the purchase, download, organization and playback of digital audio and video files and is available for both Mac and Windows-based computers. iTunes features integration with iCloud, AirPlay wireless music playback, Genius Mixes, Home Sharing, and syncing functionality with iOS devices. iTunes is integrated with the iTunes Store, a service that allows customers to discover, purchase, rent, and download digital content and applications. The iTunes Store includes the App Store and iBookstore. Mac App Store The Mac App Store allows customers to discover, download and install Mac applications. The Mac App Store offers applications in education, games, graphics and design, lifestyle, productivity, utilities and other categories. The Company’s OS X operating system software and its iLife, iWork and other application software titles are also available on the Mac App Store. iCloud iCloud is the Company’s cloud service, which stores music, photos, applications, contacts, calendars, and documents and wirelessly pushes them to multiple iOS devices, Mac and Windows-based computers. iCloud’s features include iTunes in the Cloud, Photo Stream, Documents in the Cloud, Contacts, Calendar, Mail, automatic downloads and purchase history for applications and iBooks, and iCloud Backup. Users can sign up for free access to iCloud using a device running qualifying versions of iOS or OS X. Software Products and Operating System Software The Company offers a range of software products for consumers and for SMB, education, enterprise and government customers, including the Company’s iOS and OS X operating system software; server software; professional application software; and consumer, education, and business oriented application software. iOS is the Company’s mobile operating system that serves as the foundation for iOS devices. iOS supports iCloud and includes features, such as Notification Center, a way to view and manage notifications in one place; iMessage, a messaging service that allows users to send text messages, photos and videos between iOS devices, and Maps, with turn-by-turn navigation. iOS supports Siri, a voice activated intelligent assistant, which is available on qualifying iOS devices. OS X, the Company’s Mac operating system, is built on an open-source UNIX-based foundation. Application Software iLife is the Company’s consumer-oriented digital lifestyle application suite included with all Mac computers. iLife features iPhoto, iMovie, iDigital Versatile Disc (DVD), GarageBand and iWeb. iPhoto is the Company’s consumer-oriented digital photo application and iMovie is the Company’s consumer-oriented digital video editing software application. iDVD is the Company’s consumer-oriented software application that enables customers to turn iMovie files, QuickTime files, and digital pictures into interactive DVDs. GarageBand is the Company’s consumer-oriented music creation application that allows customers to play, record and create music. iWeb allows customers to create online photo albums, blogs and podcasts, and to customize websites using editing tools. iWork is the Company’s integrated productivity suite designed to help users create, present, and publish documents, presentations, and spreadsheets. iWork includes Pages for word processing and page layout, Keynote for presentations, and Numbers for spreadsheets. The Company also has a Multi-Touch version of each iWork application designed specifically for use on iOS devices. Other Application Software The Company also sells various other application software, including Final Cut Pro, Logic Studio, Logic Pro, and its FileMaker Pro database software. The Company manufactures the Apple LED Cinema Display and Thunderbolt Display. The Company also sells a range of Apple-branded and third-party Mac-compatible and iOS-compatible peripheral products, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and supplies. Apple TV allows customers to watch movies and television shows on their high definition television. Content from iTunes, Netflix, YouTube, and Flickr, as well as music, photos, videos, and podcasts from a Mac or Windows-based computer can also be wirelessly streamed to a television through Apple TV. Strategy Implementation in Apple Inc Apple Inc. Is arguably one of the most successful companies in the world, enjoying one of the most visible brand names in the world. Its launch of new products is usually waited with heightened anticipation by consumers around the world, and its financial performance has been exemplary. This success can be attributed to two main factors; the visionary leadership offered by its immediate former chief executive Steve Job and the strategic goal of emphasizing on design and the willingness to develop new products by taking risk of developing new products for the market. The strategic goal of developing new products, while at the same time emphasizing on design, has been successful because it has utilized the components of strategic implementation. The allocation of resources by the company in the developing of new products has been substantial, and more often in well thought and planned processes. The financial resources focused on the development of new products with new and superior designs can be said to follow Sun Tzu’s strategic principles of knowing oneself and knowing the enemy, who in this case would be the competitors. Apple Inc., by utilizing the superior capabilities in its possession, has been able to develop products superior to those developed by its competitors and thus acquiring a valuable market segment. The institution of best practices for continuous development has seen Apple Inc. Develop some of the best practices in design in the industry. The quality standards in Apple are some of the best, and the design teams in the company are reputed to put in some extreme efforts to ensure that the products developed are of the best standard possible. Tying rewards to the achievement of key strategic goals can also be said to be a factor in the success of the design strategy of the company. The remuneration process of offering bonuses at the good performance of the company can be said to be a motivation to the employees of the company to develop better performing products. Since Steve Jobs joined the company in 1998, the company has been growing in leaps and bounds simply because of the building of a capable organization by focusing on the areas of improvement. The company has been able to make a focus on the development of new products of superior design to those of competitors, and has improved continuously on these products. Steve Jobs can be compared to the military genius with all the traits developed by Clausewitz; intellect, courage to develop new products for the market, ability to adapt to changes and strength of character. These traits of the chief can be said to have contributed to the strategic success of the company. The support systems employed in Apple Inc are some of the best, and the company being in the electronics and telecommunications business has seen to it that their implementation is well carried out. The company has numerous operation centres spread across the globe and despite this the working towards the development and production of new products seems seamless because of this excellent support system utilised by the company’s employees. Communication between the layers of operations of the company is seamless, and no time and resources are wasted on the process of communicating decisions and feedback between the hierarchical levels of the company. This can be likened to Sun Tzu’s advocacy for speed in battle; good support systems offer an opportunity for fast and efficient decision making which ultimately leads to corporate success. The policies of the company that have been established in the recent past indicate their supportiveness to the strategy of developing new products superior in design, one of the eight components of implementing strategy. The outsourcing of production of apple products to China can be used as an example of this, with the goal of reducing production costs while maintaining the high quality of the products.

Saturday, January 4, 2020

Comparing and Contrasting quot;My Papas Waltzquot; and...

In comparing and contrasting the poems, My Papas Waltz by Theodore Roethke and Piano by D. H. Lawrence, the reader could also compare and contrast the childhood lives of the poets themselves. Roethkes father, Otto Roethke, was a drunk and a figure of terror to his son (Seager 26). His mother was an angry woman and Theodore was a desperate child consistently in the middle of his parents opposition (Seager 28). D.H. Lawrences father was a drunk, almost illiterate miner (Squires and Talbot 34). His mother; however, was educated, refined, and pious, ruling the lives of her sons (Squires and Talbot 42). Reviewing the form, tone, and imagery of both poems, the attitude of the boy towards his father in Roethkes My Papas Waltz allows†¦show more content†¦(1-4) The reflection of each poets childhood is displayed within these lines helping to build a tone for the memories of each narrator. The tone of My Papas Waltz differs from the tone in Piano. The ironic tone of the first poem is one of a young man looking back in fear of his father. But I hung on like death.../The hand that held my wrist.../You beat time on my head... (3-13). The reader senses a painful scene, which the father appears to hurt and demean his son. On the other hand, the tone of Piano is more melancholy. In spite of myself.../Betrays me back.../To the old Sunday evenings at home... (5-7). The reader can feel the lyrical and longing tone in the narrators description of a man who wishes he could go back in time to his childhood where he listened happily to the sounds of the family piano. Roethkes tone towards his father is reflected in the anger and resentment coming from the boy to his father in his poem, while Lawrences tone towards his childhood memories reflect a longing to return to the love and happiness of his youth. Both poets use their poems tone to create specific imagery solidifying the read ers perception of each boys state of mind. The imagery of My Papas Waltz also differs from the imagery of Piano. The imagery in My Papas Waltz expresses