Analysis of Bao-yu’s dream in Cao Xueqin’s ‘Story of the Stone’ Essay

The Story of the Stone by Cao Xueqin is an animated, lively account of life in a large Chinese household in the mid-18th century Qing dynasty. It remains a fascinating novel for modern readers with its vivid and detailed descriptions of the minutiae of daily life – from clothing, food and interior design to education, marriage and death. For all its realism however, The Story of the Stone is not set entirely in reality. The very premise of the whole tale, that of a single rock left out of the goddess Nu-wa’s repairing of the sky, is one based on a magico-religious dream world. The rock is found by a Buddhist and a Taoist who take it down to the mortal world where it lives out a human life, that of Jia Bao-yu, before attaining Nirvana. Once a rock again, a Taoist copies the inscription on its surface †from beginning to end and took it back with him to look for a publisher†. Cao Xueqin’s emphasis on dreams can be seen in the alternative titles for his m asterpiece. A Dream of Red Mansions is the title by which the book is perhaps most commonly known. Twelve Young Ladies of Jinling is also a title suggested in chapter one. Both of these titles refer to the same dream. As David Hawkes explains, ‘hong lou’, red mansion, has the more specialised meaning of the residences of the daughters of rich men and thus, the young ladies themselves. The dream alluded to in these appellations occurs in the fifth chapter of volume one, The Golden Days. Cousin Zhen’s wife, You-shi, has invited the women of the Rong-guo house, accompanied by Bao-yu, round for a flower viewing party. Needless to say, Bao-yu soon tires and asks to take a nap. Rather than going back to the Rong mansion, the wife of his nephew, Jia Rong, leads him to her chamber to sleep. Bao-yu immediately drops off into a vivid dream world. He meets the fairy of Disenchantment who shows him to the Land of Illusion and into the Department of the Ill-Fated Fair. Within this department is housed the ‘Jinling, Twelve Beauties of, Main Register’, a record of the twelve most notable females in Bau-yu’s own province of Jinling. The fairy of Disenchantment allows Bao-yu to read the fates of the twelve girls as recorded in the form of four-line verses. Bao-yu can make little sense of what he reads. Later, the quatrains are expanded into a series of twelve songs entitled A Dream of Golden Days. While the words are sung by a troupe of entertainers, Bao- yu reads along with the manuscript. He still does not understand. Indeed, both the verses in the register and in the song-cycle contain allusions and metaphors not immediately obvious and not easily deciphered. Yet at a most basic level, they provide an outline of the fate of twelve principle female characters in The Story of the Stone. Their fate unfolds throughout the course of the five volume novel. The Golden Days therefore, is only the beginning. But, by the end of the first volume, to what extent have the women already prepared the way for their future course? The first verse in the Main Register is a joint record of Lin Dai-yu and Xue Bao-chai. These two young girls share the affection of Bao-yu and Grandmother Jia. In their own individual ways, they are both paragons. It seems odd therefore that they share only one verse between them. Hawkes puts forward the argument that Dai-yu and Bao-chai †represent two complementary aspects of a single ideal woman†. Evidence for this interpretation lies in the first two lines of their quatrain: One was a pattern of female virtue, One a wit who made other wits seem slow. The combination of wit, or intelligence, and virtue were ideal traits in a Qing woman of the upper class. Arguably it was Dai-yu who held the upper hand in wit while Bao-chai, with her †generous and accommodating disposition†, was the more virtuous. Although in the song-cycle there are two songs for Dai-yu and Bao-chai, it is not the case that one is dedicated to Dai-yu and one to Bao-chai. Albeit the second so ng is solely about Dai-yu, but there are references to both characters in the first song. The character ‘lin’ in Lin Dai-yu is made up of two tree radicals and has the meaning ‘forest’. ‘Xue’ in Xue Bao-chai sounds the same as the Chinese word for ‘snow’ while ‘bao chai’ can be translated as ‘precious’ or ‘gold hairpin’. Thus, the references come in the form of gold, flowers, snow and trees. Bao-yu is alluded to using jade or stone as he was born with a jade stone in his mouth. The first song, The Mistaken Marriage, refers to †the marriage rites of gold and jade†. This foreshadows the marriage of Bao-chai (gold) and Bao-yu (jade). The speaker however, still remembers the relationship between ‘stone and flower’. There is indeed, a special bond between Bao-yu and Dai-yu. Although Bao-yu, †a child†¦whom nature had endowed with the eccentric obtuseness of a simpleton†, fails to recognise it, Dai-yu is an intensely jealous character and resents any time he spends with Bao-chai and not her. Bao-yu struggles to understand the cause of Dai-yu’s mainly irrational sulks, yet always attempts to comfort her: Take kinship first: you are my cousin on Father’s side; cousin Bao is only a mother-cousin. That makes you much the closer kin. And as for length of acquaintance: it was you who came here first. You and I have practicaly grown up together†¦Why should I ever be any less close to you because of her? There is a profound love between Bao-yu and Dai-yu that seems to grow with the progression of the first volume. They share an understanding †so intense that it was almost as if they had grown into a single person.† The speaker suggests however, that later on Dai-yu (†that fairy wood†) dies. Thus, even a wife †so courteous and so kind† as Bao-chai is no substitute for the wife that Dai-yu could have been. Their marriage, even though †others all commend it†, is a mistake. This is succeeded by Hope Betrayed which deals specifically with the close relationship between Dai-yu (†a flower from paradise†) and Bao-yu (†a pure jade without spot or stain†). They are clearly meant for each other but the poem augurs future disaster. The pain heartache that stems from such an ardent love will all be in vain. In one sense these two poems pose an insurrmountable contradiction. Fate, the belief in which provides the premise for this entire dream scene, will have them be together but they are not. They are meant to be but cannot and this inability is portrayed as some kind of mistake, a going against the natural order. Is there then, even such a thing as fate? This question aside, it can be seen that, in the case of Dai-yu and Bao-chai, their journey has barely begun by the end of The Golden Days. Their relationship with Bao-yu is entirely platonic (physically at least) and, although it is perhaps assumed that one of them, most likely Dai-yu, will be be Bao-yu’s future bride, this is only hinted at in jest among the maids and is a source of great embarassement to Dai-yu. The second quatrain and the third poem can be interpretted as Yuan-chun’s fate. Yuan-chun, daughter of Lady Wang and Jia Zheng, is Bao-yu’s elder sister. The first two lines describe her, age twenty, leaving her family to live in the emperor’s palace as a royal concubine. As can be seen by the subsequent effort put into a lavish garden compund in honour fo her visit, this was a posi tion held in great esteem. Although out of modesty, Yuan-chun later changes the name, the setting for her reunion with her family within Prospect Garden initially bears the inscription ‘Precinct of the Celsetial Visitant’. Hence perhaps, the use of the phrase †pomegranate-time†. Hawkes stresses the †redness’ of the original Chinese text, the colour red being a symbol of good-fortune and prosperity. Although much of this sense has inevitably been lost in translation, the red skin of the pomegranate could perhaps be taken as emphasising the great advantages such a position could bestow on both concubine and family. The second half of the quatrain however, does not bode so well for the future. Although Yuan-chun is superior if not in beauty and intelligence then in success to her half-sister Tan-chun and her cousins, Ying-chun and Xi-chun (the †three springs†), her charmed life will come to an end †when hare meets tiger†. Hare and tiger refer to Chinese years. Thus, this prophecy specifies that the date of Yuan-chun’s death will fall at the end of a tiger year and at the beginning of a rabbit year. The third song, Mutability, again prophesises Yuan-chun’s departure from the Rong-guo household to the emperor’s palace. It goes on to describe her appearing before her parents in a dream to pay her †final duty†, forewarning again of her death. By the end of The Golden Days Yuan-chun has indeed left home to become a royal concubine. Although the location of the Jia clan in The Story of the Stone is questionable, it is clear that Yuan-chun and he r family feel cut off from each other in spirit if not by physical distance. Their reunion in chapter eighteen is an emotional one and although the emperor allows visits in the palace once a month, special permission must be granted for a once-yearly return to the family home. It is for this reason, †so far the road back home did seem†, that Yuan-chun will be forced to pay her final filial duties in a dream. (Hawkes points out that this dream sequence never in fact took place. He suggests that Xueqin used the material for this episode in chapter thirteen instead, when Qin-shi appears before Xi-feng in a dream.) Tan-chun, half-sister to Yuan-chun, one of the †three springs† referred to above and daughter of Jia Zheng and a concubine, is the subject of the fourth quatraine in the Main Register. She is †by far the most gifted of the three springs† as well as possessing a kind, generous nature. The first line, †Blessed with a shrewd mind and a noble heart†, is countered however, by the second, †Yet born in time of twilight and decay†. Although The golden Days is essentially a story set in the happy, carefree years of childhood, the bigger picture reveals a time of political and social upheaval, a sense of which permeates many aspects of the novel. Tan-chun’s prophesised marriage in the final two lines will thus perhaps be related to economic considerations. The marriage will clearly not be a happy one. The very title of the fourth song, From Dear Ones Parted, suggests the insuperable distance between Tan-chun and her home and her intense homsickness. The song has Tan-chun referring to †our rising, falling†, meaning the rise and fall of the Jia family. As a result of this, †each in another land must be, each for himself must fend as best he may†, again suggesting that the marriage will be one of economic convenience. Apa rt from allusions to her wit and good character, we learn little about Tan-chun in the first volume of The Story of the Stone. There are however, hints to be found as to her fate. In chapter 22, she attends Grandmother Jia’s riddle party. Asked to compose a riddle, the answer to Tan-chun’s is ‘a kite’. This image of a kite as associated with Tan-chun symbolizes her departure †a thousand miles† away, her flight from the nest. Her riddle also foreshadows her unhappiness once in the marriage: My strength all goes when once the bond is parted, And on the wind I drift off broken hearted. This description of drifting off in the wind ties in with the suggestion in the song that she will be taken to her new husband by boat †through rain and wind†. Like Tan-chun, relatively little reference is made to Shi Xiang-yun, the subject of the fourth quatrain and fifth song. She is the daughter of Grandmother Jia’s brother’s son. Orphaned as a young girl, she first lived with Grandmother Jia before moving in with her uncle, Shi Ding, and his wife. It seems from both the register and the song, that Xiang-yun is destined to find the man of her dreams, †a perfect, gentle husband†. But happiness will be fleeting: Soon you must mourn your bright sunâ€⠄¢s early setting. The Xiang flows and the Chu clouds sail away. The Xiang was a river flowing through the ancient kingdom of Chu. This was believed to be home to a goddess of lovers. But soon †the clouds of Gao-tang faded, the waters of the Xiang ran dry.† This suggests another calamity, perhaps the sudden death of her husband. There is no intimation of Xiang-yun’s fate in The Golden Days. The main scene involving her is one of comic relief as Dai-yu teases her about her lisp and Xiang-yun responds good-humouredly. The impression created is of a happy-go-lucky, lively young girl, quite a contrast from the rather intense and moody Dai-yu. This is best illustrated in Xueqin’s description of them asleep: Dai-yu was tightly cocooned in a quilt of apricot-coloured damask, the picture of tranquil repose. Xiang-yun, by contrast, lay with her hank of jet black hair tumbled untidily beside the pillow, a white arm with its two gold bracelets thown carelessly outside the bedding and two white shoulders exposed above the peach-pink coverlet, which barely reached her armpits. ‘A tomboy, even in her sleep!’ Bao-yu muttered†¦ The sixth woman included in the register is the only one of the twelve who is not a member of the Jia family. Adamantina nevertheless lives among them in Prospect Garden after Yuan-chun issues an edict stating that the garden is not to be closed up. She is a nun and this is reflected in the descriptions of her †otherworldliness† and her †grace and wit to match the gods† that set her †with the rest at odds. Nauseous to [her] the world’s rank diet.â⠂¬  Her final destination however, is clearly one of disrepute. In both the quatrain and the song, she ends up in the mud, impure and shameful. The fact that down here, †only wealthy rakes might bless their luck† suggests that Adamantina will end her days as perhaps a prostitute. By the end of The Golden Days however, she is still a nun who †looks down on common flesh and blood† The seventh of the Twelve Beauties of Jinling is Ying-chun, the eldest of the three springs. She is Jia She’s daughter by a concubine. With the arrival of Dai-yu and Bao-chai, the three springs are relugated to a secondary position in Grandmother Jia’s affections. Ying-chun is thus a rather underdeveloped character in The Golden Days. The sixth entry in the register and the seventh poem both suggest that she will be married off to a violent, unfaithful and cruel bully. There is no hint of this fate in the first volume of the novel. The Golden Days gives away equally little about the subject of the next quatrain and song, Xi-chun. Sister of Cousin Zhen and the youngest of the three springs, seems destined to seek release †from youth’s extravagance† and †to win chaste quietness and heavenly peace† by becoming a Buddhist nun. Wang Xi-feng on the other hand, wife of Jia Lian and cousin to Bao-yu, plays a far more prominent role in The Golden Days. She is a very strong character, a feminist role-model. She has all the qualities of the ideal wife with her managerial prowess and defere nce to her elders, and yet she always manages to be on top. This combination of cunning and virtue can best be seen in the chapters dealing with Qin-shi’s funeral. Having been relegated posthumously to the status of a Noble Dame, the funeral is a grand affair. The sheer cost and man-power involved is staggering and Xi-feng is put in charge of it all. Nevertheless, she manages it with †the decisiveness of a little general†. On the night of the wake, her maturity and superior social skills are further demonstrated when it is left entirely to her to do the honours. Xi-feng’s vivacious charm and social assurance stood out in striking contrast†¦She was in her element, and if she took any notice of her humbler sisters it was only to throw out an occassional order or to bend them in some other way to her imperious will. This can be juxtaposed with the episode in the next chapter when, after the funeral, Xi-feng, Bao-yu and Qin-zhong spend the night in the Water-moon Priory. The prioress Euergesia, catching Xi-feng alone, tells her the story of a benefactor of the priory called Zhang. He is desperate to call off his daughter’s engagement to the son of a captain in the Chang-an garrison. The captain however, is being thoroughly unreasonable and refusing to take back the betrothal-gifts. Euergesia beseeches Xi-feng to use her unfluence to get Jia Zheng to write a letter to General Yun asking h im to †have a word with† the captain because †It is hardly likely that he would refuse to obey his commading officer.† Xi-feng coyly turns her down until Euergesia questions Xi-feng’s ability. Xi-feng ‘relents’ and agrees to take part for the the not so small sum of three thousand taels of silver. Xi-feng is clearly fiscally-minded and savvy, never one to let an opportunity for profit slip by. The hush-hush manner in which this matter of the captain is broached also suggests that it is rather shady business. Yet, any qualms Xi-feng feigns to have about getting involved seem to be easily forgotten. Xi-feng is indeed, as the ninth song states, †too shrewd by half†. She is too focused on self-advancement but with the fall of the Jia family later in The Story of the Stone, Xi-feng’s plotting and manouevering will all come to nothing: Like a great building’s tottering crash, Like flickering lampwick burned to ash†¦ Although the exact nature of Xi-feng’s future is not specified, it is clear that it is not a bright one. She will, as the title of the ninth song says, be †caught by her own cunning†. Although we see none of her decline in The Golden Days, there are hints of a fall to come. When Qin-shi appears to her in a dream, she warn s Xi-feng of the future fall of the Jai family as a whole. She quotes a proverb: †The higher the climb, the harder the fall.† Could this be referring equally to Xi-feng as to the family? Is there a reason why Qin-shi appears before Xi-feng specifically? The tenth Beautiy of Jinling, interestingly enough, does not even appear in the first volume. Qiao-jie, daughter of Xi-feng, nevertheless has some sort of trouble ahead of her. It seems that no one will be spared pain and grief as the Jia family declines. The penultimate Beauty included on the Main Register is Li Wan, mother of Jia Lan. Li Wan was married to Jia Zhu, brother of Bao-yu. Jia Zhu died before the start of the novel as implied by the third line in the eleventh song, †Ã¢â‚¬ ¦the pleasures of the bridal bed† soon fled. The quatrain suggests that their son, Jia Lan, †her Orchid†, will be successful. The song goes further to describe the †awesome sight† of †the head with cap and bands of office on, and gleaming bright upon his breast the gold insignia†¦Ã¢â‚¬  Jia Lan will later pass the civil service exam and become a high official. It is perhaps slightly far-fetched but one of the few mentions of Jia Lan comes in chapter nine, set in the Jia clan school house. As for Li Wan, there is no hint that †the black night of death’s dark frontier lay close at hand.† It would seem that she tragically dies after her son’s appointment. Finally, there is Qin-shi, the twelfth Beauty of Jinling. She is the young wife of Jia Rong but dies of a mysterious unidentified disease half way through The Gol den Days. Of all the women, Qin-shi is the only one whose whole fate is played out in the course of the first volume. It does not, however, run according to plan. Both the quatrain and the song, The Good Things Have an End, explicitly express that she will hang herself. The most likely reason for her suicide is the family’s discovery of her incestuous affair with her father-in-law, cousin Zhen: Say not our troubles all from Rong’s side came; For their beginning Ning must take the blame. Indeed, there are indications of such intrigue. A drunken servant lets slip, in a fit of rage, †Father-in-law pokes in the ashes†¦Ã¢â‚¬  The reader is clearly meant to take note of this comment, as Bao-yu subsequently questions Xi-feng as to it’s meaning. Xi-feng is quick in quashing any ideas Bao-yu may have on the subject and †terrified by her vehemence, Bao-yu implored her forgiveness.† There is obviously something to hide. Cousin Zhen’s hysterical reaction after her death is also a sign that their relationship was not as it seemed. He is inconsolable, proclaiming: †Now that she has been taken from us it’s plain to see that this senior branch of the family is doomed to extinction!† The poem accordingly, states that her death, †the ruin of a mighty house protended.† Qin-shi’s suicide does not however, take place and she instead dies of natural causes. A reason for this discrepancy is put foward by Hawkes. While Xueqin did originally have Qin-shi hanging herself †from painted beams†, a notation by one of the commentators on the original manuscript states that her †ordered† Xueqin to remove the scene. Xueqin reluctantly did so but, unenthusiastic about the change, failed to make the necessary alterations to the rest of the text. Having examined the fates of the Twelve Beauties of Jinling as expressed in the Main Register of the Department of the Ill Fated Fair and in the fairy of Disenchantment’s song cycle, it becomes immediately obvious that tradgedy lies ahead. With the decline of the Jia family will come a decline in the fortunes of each of the women. It is also clear that by the end of the first volume of The Story of the Stone the story has, in fact, barely begun. The Jia household is still powerful and rich, the child heros are still young and and insouciant, these are still the golden days.

Philips and Its Worldwide Share of Dry Shaving

Q2: How can Philips increase the worldwide share of dry shaving? Focus on China The relative size of the Chinese market in relation to other developed markets is striking. With a penetration of only 11 % in the male shaving market, the opportunities are great since this market is treble to the second largest market, the US. Product innovation Philips is known for their technologically sophisticated products. On order to gain market shares and increase the total market for dry shaving, the products must continue to improve through technological development. The customer must feel that performance/cost outperforms that of wet shaving in a higher degree than it is today. Targeting teens In some countries, law regulates the sale of razors to people under the age of 18. Perhaps there is a possibility to innovate in electronic shavers for the youth market. For example, Ergonomic handles and innovative attachments could give them the edge on helping the user to shape and style their facial hair into the most up-to-date beard fashion or providing better reach for girls shaving their legs, armpits or bikini-area. Targeting the female market 80 % of women prefer razors to other hair removing products. 46 percent of females are still estimated to use male razors in the common belief that they are more effective than female-dedicated razors. This could be an important segment for Philips to target with their lady shavers. When women eventually will switch to female products for shaving, there should be greater incentives to switch to dry shaving systems.

Baldrige Criterion

To many people, strategic planning is something meant only for big businesses, but it is equally applicable to any type of business entity or organization. Strategic planning is matching the strengths of an organization to available opportunities. To do this effectively, an organization need to collect, screen, and analyze information about its environment. The organization also needs to have a clear understanding of its strengths and weaknesses and develop a clear mission, goals, and objectives (Wikipedia, n. . ). Acquiring this understanding often involves more work than expected. The organization must realistically assess its current state and device a plan of action to successfully make it better. So how does an organization gauge how well they are doing in term of matching their strengths to available opportunities? A self-assessment using the Baldrige Criteria for Performance Excellence can help an organization achieve high performance and move toward performance excellence (Balbridge. om). Even if the organization isn’t ready to apply for the Malcolm Baldrige National Quality Award, the Baldrige criteria are a framework for evaluating any organization’s processes, their impact on results, and its progress toward goals and objectives. The Baldrige criterion consists of seven key categories/indicators of success. One of these categories is strategic planning and it contains ten questions that are not routinely asked on how an organization can function more efficiently. In the case of University California, Berkeley’s and University of Colorado, Boulder’s campus-wide IT strategic plan, this paper will address some of these questions as they relate to Balbridge’s criteria for assessing strategic planning. The questions I will cover are: describe how the organization sets its strategic objectives into action plans, what the organization’s action plans are, and how the organization is able to project future performance on these key performance indicators or measures. In addition, this paper will also describe the following: how each university used the strategic planning process to address their needs, what are the university’s current strategic objectives, and the goals for each objective and the timetable for achieving these objectives. First of all, one of Baldridge’s criteria in strategic planning is answering the question of the organization’s current strategic objectives, the goals for each, and the timetable for achieving them. The following are the objectives for UC Basic IT resources that are adequately supported and refreshed in order to carry out their research, teaching and learning, and administrative work. 2. Seamless, integrated, immediate, and continuous self-service access to information and services. 3. Robust technology tools to support collaboration. 4. Access to tools and data/information that enable community members to develop their own integrated solutions. The UC-Bolder defined their strategic objectives as the following: 1. Universally available wireless network including all campus buildings and strategic open common spaces as well as access to a campus VPN. 2. Faculty purchase and renewal program allowing all faculties a significant subsidy for a new computer every several years. 3. Free antivirus and encryption to protect data as well as access to a variety of major software licenses. 4. Integrated email, calendaring, and scheduling (Exchange). 5. Accessible and multi-layered IT support including both centralized and dedicated IT personnel. 6. Classroom and online IT training. Although I did not go in depth about their objectives and timetables, clearly in each report, both universities exclusively defined what their IT strategic plans and objectives are for their future success. Charles McNamara (n. d. ), a leading strategic planning advisor, stated that goals should be designed and worded as much as possible to be specific, measurable, acceptable to those working to achieve the goals, realistic, timely, extending the capabilities of those working to achieve the goals, and rewarding to them, as well. By clearly defining what their goals and needs are, both universities mirrored the Baldrige criteria for strategic planning. Secondly, one of the ten questions asked in Baldridge criteria for strategic planning is how do you ensure that financial, human, and other resources are available to support the accomplishment of your action plans? In other words, how do the universities convert their strategic objectives into action plans through resource allocations? UC Boulder satisfied that question by having approximately 300 employees in the Information Technology Services. In addition, UC Boulder has also clearly defined how they will allocate their IT resources to ensure they meet their strategic goals. According to the website UC Boulder’s IT allocation is as follows: 1. Campus programs and projects (28%) 2. Academic technologies and spaces (25%) 3. Support, operations, and services (including network and telephony) (42%) 4. Administration amp; support (5%) With UC Berkeley, however, it paints a different picture. UC Berkeley did have an IT allocation but they used the generic term â€Å"resources† throughout their strategic plan and were not at all defined as compared to UC Boulder. Their means of resource support simply stated: â€Å"Researchers and research support staff across disciplines require a minimum level of research support with technical compatibility to facilitate research and the sharing of data, and to avoid significant reinvestment and training for each new research initiative. † By far UC Berkeley does not meet Baldridge criteria by not specifically allocating their resources. With goals and objectives clearly defined by both universities, a plan of action must take place. According to McNamara (n. d. ), action planning is carefully laying out how the strategic goals will be accomplished. Action planning often includes specifying objectives, or specific results, with each strategic goal. Therefore, reaching a strategic goal typically involves accomplishing a set of objectives along the way in that sense, an objective is still a goal, but on a smaller scale. Often, each objective is associated with a tactic, which is one of the methods needed to reach an objective. Therefore, implementing a strategy typically involves implementing a set of tactics along the way in that sense, a tactic is still a strategy, but on a smaller scale. He added that action planning also includes specifying responsibilities and timelines with each objective, or who needs to do what and by when. It should also include methods to monitor and evaluate the plan, which includes knowing how the organization will know who has done what and by when. With that said each university’s plan needs to address adapting and evolving with new and emerging technology to stay in accordance with the Baldrige criteria. UC Berkeley acknowledges how new technology will affect their strategic plan with the following statement in their plan, â€Å"New and emerging technology solution-building capabilities. They attempt to address new technologies in their 2030 plan, but unlike UC Berkeley, they do not address it specifically. UC Boulder’s attempt at planning for emerging technologies: â€Å"Flagship 2030; not only will advancements in research computing across campus help facilitate growth and excellence in research, the open, collaborative, and flexible spirit in which such advancements are pursued will help ensure research computing resources allow for new approaches to research, scholarly, and creative work, and bolster structural support for research and creative programs across campus. Last but not least, the Baldrige criterion asks the question. â€Å"What are your key performance measures or indicators for tracking the achievement and effectiveness of your action plans? † I have read both the universities report in its entirety but I did not find any mention of how each university would measure the successfulness of their strategic plan. It is kind of odd to me that they didn’t mention any indicators or measurement. Is this a common practice among the IT community to not take into account the importance of measuring the effectiveness of their IT strategies? When discussing measuring for effectiveness of the IT plan at UC Berkeley, Mr. Jack McCredie explains, â€Å"It is much more of a description of an end state that we are working for. We are more goal oriented, not number oriented, in our process. One UC Berkeley goal was to wire the campus, not count the number of nodes that are actually installed. Our board doesn’t seem to require particular dashboard numbers that say we are 38 percent of the way to accomplishing our goal.    Clearly in my opinion, both of the universities failed one area of the Baldridge criteria and are not showing any efforts and thoughts into establishing proper measures of effectiveness into their plans. In conclusion, in comparing the strategic IT plans of UC Berkeley and the University of Colorado at Boulder, similarities and differences become quickly evident. When Baldridge criteria for strategic planning are taken into account, in conjunction with comparing each strategic plan, the variation in d epth of commitment clearly shows. In my opinion, each universities IT strategic plan is not superior over the other as both have faults and missing some key ingredients in successfully attaining IT strategic planning superiority. As Charles McNamara stated, â€Å"A frequent complaint about strategic plans is that they are merely to-do lists of what to accomplish over the next few years. Or, others complain that strategic planning never seems to come in handy when the organization is faced with having to make a difficult, major decision. Or, other complains that strategic planning really doesnt help the organization face the future. These complaints arise because organizations fail to conduct a thorough strategic analysis as part of their strategic planning process. Instead, planners decide to plan only from what they know now. This makes the planning process much less strategic and a lot more guesswork. Strategic analysis is the heart of the strategic planning process and should not be ignored.

Rationale development exercise Essay Example | Topics and Well Written Essays - 1000 words

Rationale development exercise - Essay Example According to Lehne et al. (2011, p. 580), if there is little or not enough insulin to ease the glucose through the cell membranes of the cell, patients with T2DM will still be at risk for DKA. The finding of the DKA laboratory is that a higher BGL in excess of 14 mmol/L is an indication of insulin deficit. Her BGL ranged from 18-23 mmol/L. Continuous mobilization of fatty acids and hyperglycemia occur as a result of deficiency of insulin. Utilization of the fatty acids allows the development and buildup of ketones that can cause acidosis. It is therefore, incorrect to assume that Mrs. Langerhan’s diagnoses on discharge will include T1DM because she will now be classified as insulin dependent. Although she is categorized as insulin dependent, she will not be diagnosed as T1DM because the features and cataloguing of both T2DM and T1DM are different. When classifying T2DM, we use relative insulin deficiency and for the case of T1DM we use absolute insulin deficiency (LeMone et al. 2011, p. 578). In Mrs. Langerhans case, the insulin produced in her body is not enough; therefore there is likelihood for hyperglycemia to develop. The development will be due to lack of control of her T2DM, earlier non-compliance with diabetic history, hypoglycemic medication procedure, and also the usage of IV solution comprising dextrose on admittance. However, since her body can still produce insulin, though in small portions she cannot be diagnosed with T1DM. The RN administers Mr. Nexium IV metoclopramide that is the first anti-emetic given according to most post-operative nausea and vomiting procedures. IV metoclopramide is given to most post-operative patients in to reduce abdominal swelling postoperatively, to reduce strain on the wound and assist respiration. It also helps to expand the stomach, during surgery particularly the upper abdominal surgery when a bloated stomach obstructs the operation. The justification she

Three FBLA goals important for Business Leadership Essay

Three FBLA goals important for Business Leadership - Essay Example Always focus on your own strengthens and bring forward the best effort even if you feel it isn’t enough. I am a proud American; but since many years it seems like the strength of the patriots in the past is sliding off from its foundations. The citizens are not as committed to the cause as before. We are the makers of America and we need to believe that this is our country and provide maximum effort to its development. Without the development of one’s own character it would not be possible to develop the character of the nation. Through integrity, commitment, ownership, flexibility and balance it would not only be possible to incorporate an excellent character but at the same time bring forward a strong asset for the economy at large. Strong relationships are to be built with the businesses, the tertiary sector and many other organizations related to community for students to understand their level of importance while educating them. The role models and mentors play a vital role in enhancing the knowledge regarding the real world. It is always wise to absorb as much information as possible from these mentors as it will go a long way into your future. In the contemporary world today, businesses are becoming extremely complex, and for this reason the education systems are working with the organizations to plan and implement a strong curriculum. Some of life’s best lessons are learned from the hardest situations. Never run from these situations, always believe in yourself and come forward to manage them and learn from them. Believing in the cause helps the individual understand the importance of the situation, and he, then participates with complete effort. It is essential to not only believe in yourself but also in the case at hand. The American business enterprise requires motivated and committed individuals who not only present their abilities and skills but also provide a level of

Ethics in sport Essay Example | Topics and Well Written Essays - 750 words

Ethics in sport - Essay Example The political tensions amongst different nations and the problems that arise from the money making exercise in the wake of the advertising rights and so on have only brought unethical attention towards the sporting arenas. The players barring their respective performances have gone behind whereas their off-field activities have come to the fore. Now a player is judged with regards to his/her marketing value rather than the antics that he/she displays on the field. A few glaring examples of such players include Harbhajan Singh, Andrew Symonds, Shoaib Akhtar, Mohammad Asif in Cricket; Zinedine Zidane and Christiano Ronaldo in Soccer, Michael Schumacher in Formula 1 Racing, Sania Mirza and Anna Kournikova in Tennis and so on. Apart from these issues, one subject that has raised a lot of media flak in recent years has been the racist angle that has made its way in the sporting arena and for all the wrong reasons. Racial discrimination has been happening in the stadia and fields by the fans, the players and just about everyone which has made the whole sporting agenda seem like a bizarre activity. Ethical considerations have gone beyond what sport teaches to one and all and unethical and immoral means have been taught to one and all, though in an indirect capacity. It looks like as if people have forgot what ethical considerations meant and stood for in the olden times when it was considered more appropriate to associate one’s own self with sport to mend ways. Now it is the exact opposite.

Role of the Man in the Family Research Paper Example | Topics and Well Written Essays - 750 words

Role of the Man in the Family - Research Paper Example A man is an extremely crucial member of the family, and his roles are exceptionally crucial for smooth functioning and success of the family. Different families and cultures assign different roles to men, but there are universal men’s roles that are widely accepted in all cultures and families. Men’s roles range for love, protection, decision-making, family support, provision, fatherhood, husband, teaching and family security, (Bronstein and Carolyn 344). Men as the family heads preside over crucial family matters and issues that affect the well-being of the family. He is responsible for making key decisions in the family, for instance, decisions concerning the family property such as land acquisition, disposal, allocation between family members (children) and family development. Men are wage earners and providers of the needs and requirements of the family. A man should ensure sufficient supply of family basic needs and other means of supporting the unit economically and financially. He should contribute to physical, psychological, emotional support and mental support of the unit. In a bid to achieve this, he should reorganize his available resources to cater for his family needs, (Brody 234). A man as a protector means that he should ensure both physical and emotional security of his family. It implies safeguarding his self-esteem and worth and the self-worth and esteem of his family members. It may also imply safeguarding his ways of livelihood and protecting his family against any external and internal threat, for instance, threat to family property, value, reputation and family members. A man as leaders should lead and direct all the programs and projects of the family. For instance, instead of sitting back and watch his spouse takes initiative in case of a challenge he should take the lead. He should participate in the game and establish what he desires in his family rather than whining about his

My city should enact an ordinance prohibiting businesses from Essay

My city should enact an ordinance prohibiting businesses from distributing plastic shopping bags with retail sales - Essay Example c. Environmental degradation This section will highlight how plastic paper bags contribute to environmental degradation and what can be done by authorities to reduce the effects of plastic bags on the environment. d. Dangers to human life. This section will discuss how plastic bags endanger human life. The section will also provide examples of situations whereby human life is endangered by plastic bags. e. Summary This part will give a summary of what is contained in the paper. The section will also give a few suggestions on how to end the hazards caused by plastic bags. f. Works Cited This section will list all the sources that were used and consulted during this research. Introduction Non biodegradable substances are used in the manufacture of plastic bags. Therefore, they do not decompose and are quite durable, during which time they separate into toxic particles which contaminate waterways and the soil. Plastics are large molecules that consist of units known as monomers. In plas tic bags, the units of monomers are known as ethylene. Plastic bags have been shown to pose a hazard to marine life, human life and contribute to environmental degradations. ... Manufacturing a new plastic shopping bag is cheaper than recycling, the reason why more and more bags are being manufactured as people shop. This increases dependency on foreign oil, which is used in the manufacture of plastic bags. Natural resources are depleted as the earth is extracted and destroyed in order to mine oil to manufacture plastic bags that are used, on average, for 10 minutes then dumped. Traditionally, plastic bags are made from polyethylene. Polyethylene is in turn, made up of monomer ethylene chains derived from petroleum and natural gas. Petroleum and natural gases are non renewable natural resources. Therefore, their products are getting costlier or diminishing every day with increased mining (Stillwell 63). Petroleum and natural gases are vital for everyday lifestyles as they are used in lighting, heating, transport and as raw materials in factories. With the current circumstances without a viable option for energy sources, petroleum and natural gas supplies sho uld be controlled to avoid a situation where industries would grind to a halt. It has been documented that the number of barrels of oil used globally are between 60 to 100 million annually in the manufacture of plastic bags (Stillwell 63). This oil could be put to better use. Therefore, what was a short-lived convenience for shoppers soon becomes an ecological hazard to all in habitants of the earth. Hazards Faced by Marine Life Due to Plastic Bags More than one million marine reptiles, birds and mammals succumb to plastic bag-related deaths each year (Brown 1). Some get entangled in them, losing limbs or life, while others ingest them. Sea turtles, for instance, consume plenty of jelly fish in their

Implications for the Improvement of Practice Research Proposal

Implications for the Improvement of Practice - Research Proposal Example It is critical for educationalists to distinguish between concerns connected to academic motivation and individual needs linked to students’ disabilities that are unrecognized by a range of classroom teachers. Accordingly, many talented special needs students have failed to realize their potentials. The underachievement of talented and gifted student has troubled both educators and parents. Frequently, special need students who demonstrate great academic potential fail to perform at a level commensurate with their capabilities. The underachieving special need students lack self-efficacy, self-regulation skills and goal-directedness (Siege & McCoach, 2001). In addition, some students that achieve less suffer from hidden or obvious disabilities. Moreover, others may underachieve in reaction to inappropriate educational conditions and environments. The number of underachieving special needs student presently remains unknown besides the academic gap between the number of such students with hidden talents and abilities. Subsequently, it is time for further study and inquiry in this topic so that special needs students that are underachieving can receive shifted focus and programmatic interventions. Also, it is mandatory to explore a number of reasons for high ability students’ underachievement if the educators are serious in assisting to combat underachievement amongst the special needs students. There is need for intensive investigation by practitioners to determine whether student’s underachievement stems from; (1) A mismatch between the student and his school environment; (2)A personal characteristic such as low self-motivation, low self-efficacy and low self-regulation; (3)More serious physical, emotional or cognitive issues. Accordingly, educators need to design appropriate intervention mechanisms that address the particular area of need depicted by the individual special need students. Educators must recognize the need to distinguish the interventions

Resistance of a wire Essay Example for Free

Resistance of a wire Essay We undertook an experiment to find the relationship between resistance and a length of wire. Equipment: Variable resister, Wire 1m long, Digital voltmeter, Digital ammeter, 4 X 1. 5 cell, 1m ruler, Connecting wires. Method We collected our equipment needed and set it out as the circuit diagram below. I started by drawing out my results table to record my results on. The headers for the columns where as follows: Length (cm), Current (A), Potential difference (V) and Resistance (I). At every 10cm we took a reading and entered it into our table. Some flickered between two values so I took both down. Starting at 1m and working down. On the second experiment I started at 10cm and worked the other way to see whether it affected the results. When using the variable resistor we kept it on the minimum resistance throughout the experiment. While taking the results we had more than one result for the current and potential difference, which in turn caused some results to have more than one resistance value. Because of this I had to alter our table slightly during the experiment to ensure we took down all the results. To ensure the test was as fair as possible I repeated the test to ensure the experiment was fair and true. Looking at my results in the table they are very similar which proves that it was fair. Results These tables show my results from the experiment and the sum for: V I R First experiment: Length (cm) Current (A) Second reading for (A) Potential difference (V) Resistance ? (I) Second result for (I). Second experiment: Length (cm) Current (A) Second reading for (A) Potential difference (V) Second result for (V) Resistance ? (I) Second result for (I) Third result for (I) Fourth result for (I) I have drawn graphs for these results: see appendix a and b. Analysis My results show that the resistant relates to the length of the wire used. As the current increases the potential difference does and the resistance decreases. As the length of wire is reduced the potential difference reduces and so does the current. There is a slight difference between our first and second experiment. Both graphs show that there is a definite pattern but there are some anomalies. The anomalies seem to be separate from the other results. But this anomaly happened on both experiments on 60cm. There may be some other reason for this. I cannot see why it should happen on both sets of results at the same measurement. Both graphs are similar and follow a very similar line. Graph A shows quite a straight line with only one less extreme anomaly where as graph B show a reasonably straight line with one major anomaly which stand out considerable from the rest. On both graphs the results take a wavelike form rather than a straight line. The results do to an extent follow Ohms law. On graph A, 4 of the plots run on the same line, which agrees with Ohms law, and graph B 4 plots do the same. The second graph started at a lower current and potential difference but I think it should be higher because of the use of the wire before which could have increased the temperature. On the second experiment there was more flickering on the ammeter and voltmeter, which caused the increase in the results. Although the flickering occurred it was constant. On table 1 the potential difference decreased in shorter stages that table 2. When plotting my results on a graph I had to take an average from my results. Conclusion Current id the flow of electrons around the circuit this is pushed by voltage. The resistance tries to oppose it. This is apparent from looking at our experiment results. The resistance stays constant as long as the component does not change its physical condition i. e. The wire does not get hot. George ohm was the first scientist to investigate this theory. The resistance is measured in Ohms Resistance at a constant temperature is proportional to potential difference. The relative size of the voltage and resistance decides how bit the current will be. By increasing the voltage more current will flow but by increasing the resistance the current is less. This is shown in our results. Our results agree with the theory. 100cm of wire = little current but a lot of P. D = lots of resistance 10cm of wire = lots of current but little P. D = little resistance This shows the longer the piece of wire the more resistance Wires of different material have different resistance: Copper wire I Steel wire V The graph shows above that cooper wire has a low resistance and is a good conductor. Steel has a higher resistance and a lower conductivity. Both wires have the same potential difference (voltage) across them. Wire A. I Wire B Wire C V As you can see above different wires have different resistance. Evaluation There were a few problems that occurred in our experiment such as the flickering of the ammeter and voltmeter, which caused us to have to take more than one result. On both graphs there was an anomaly on 60 cm. There may be some other reason for this. Both graphs are very similar and follow a very similar line. Graph A shows quite a straight line with only one anomaly where as graph B show a straight line with one major anomaly which stand out considerable from the rest. On 60cm the potential difference increased on both sets of results. The temperature of the wire was not taken to see whether it had increased in temperature during the experiment. It does not show increased resistance on the second table, which was taken straight after the first experiment, which could have affected it. By taking the temperature of the wire on the same resistance for a period of time we could see how long it takes for the temperature to increase and in turn for the resistance to increase. This could help with evaluating our results and also time the experiment to see how long the wire had current flowing through it and then if it had increased in temperature. The results are reasonably reliable because the do to an extent obey Ohms law. I think the reason for the unreliability could have been because the wire had changed its physical condition (got hotter). To further our investigation we could go on and use a longer piece of wire 2m and also use different types of wire such as steel and copper. Change the temperature of the wire because wire that is colder is a better conductor. I believe our results were reliable but need improving by the suggestions I have given above. Bibliography Hodder and Stoughton AQA GCSE Physics Class notes   CPG Revision and Practice Guide Alison Eatock GCSE Physics 30/11/03 Resistance of a wire 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Values And Beliefs Influenced By Diamond Industry Cultural Studies Essay

Values And Beliefs Influenced By Diamond Industry Cultural Studies Essay The power of advertising throughout the 20th and 21st century has been great upon the American popular culture as well as the rest of the civilized world. This is so because advertising infiltrates and shapes our cultural dialogue/space by influencing and directing its course. Furthermore the influence of the advertising/marketing machine has singlehandedly changed many cultural beliefs and their values. This is effortlessly evident by analyzing the diamond industry, which has been shaping beliefs and values of romantic love within our society and beyond. These values and beliefs influenced by diamond industry or to say Diamond Cartel, have become deeply embedded within our popular culture. This was achieved by constant and ingenious advertising over the last 80 years. Even though diamonds are gemstones with great properties they are not as valuable as they are portrayed in our society. The rule of thumb for the high value of the gemstones or anything else in general is that those ge ms or precious metals have to be rare. Hence the fact that diamonds are actually abundant on our planet is a fact very well hidden from the general public. The extreme value of the diamonds is not achieved by their valuable properties, but mainly via the monopoly held by the diamond cartel. DeBeers or the diamond cartel over the years has carefully planned and used advertising as well as various marketing strategies to grow their diamond empire and by doing so they achieved unfathomed wealth. They did this by twisting, influencing and finally transforming our cultural values, into a belief that diamonds are the ultimate symbols of everlasting love. The effect of this aggressive 80 years long marketing campaign structured by DeBeers is that for the; engagements, weddings, anniversaries, Valentines Day and all the other meaningful love associated events in our life; the diamonds are seen as the greatest gift of love. This is so even though diamonds and their production are far from the affectionate or compassionate industry, in reality its quite contrary. Most buyers are unaware that in gifting their lovers with these aesthetically-beautiful symbols, they are supporting industries which damage the environment, utilize forced labor, cause serious health problems, and contribute to violent conflicts. (Donohoe, 2008, p. 164) Introduction The allure of diamonds we can trace throughout the known history, they are the hardest, the most enduring and sparkling of all precious stones. The word diamond comes from the Greek word adamas, meaning unconquerable. As far as our reliable records reach back into the dim and mystic ages, we find the diamond occupying a prominent position in the estimation of man. (Endlich, 1878, p. 30) A diamond is a translucent precious stone made from one of the earths most widespread element; carbon and it is one of the best known allotropes of carbon. The creation of diamonds began very early during the formation of the planet. They were formed deep within the earth, cooked by extreme temperatures and pressure. When the planets surface cooled, a volcanic activity forced hot magma to the surface, bringing with it the diamonds. However not all diamonds are found where they first came to the surface, because consequential erosion of the top soils over millions of years transported and deposited diamonds along the river banks, the shorelines or on the bed of the oceans. The most important diamond value looked upon by man is its highest hardness and thermal conductivity of any bulk material, making it perfect for industrial applications in cutting and polishing. Above all other of its qualities, which at present determine its value, the superior hardness to all substances then known, seems to have impressed the Ancients. (Endlich, 1878, p. 30) There are two ways of mining diamonds and they are Pipe Mining and Alluvial Mining. The Pipe mining refers to the extraction of diamonds from the volcanic pipes, as for the Alluvial mining it is a process where diamonds are extracted from the alluvial deposits which are sand, gravel and clay that have been naturally enriched with diamonds by soil and water erosion as mentioned above. Background Until the late 1800s diamonds were a genuinely rare stone found only in a small number of riverbeds in India and in the jungles of Brazil. The entire world production of gem diamonds amounted to only several pounds a year. In 1870, however vast diamond deposits were discovered in South Africa. Almost immediately diamonds were being mined by the tons, this inevitably caused diamonds to flood the market. To the financiers who developed the South African mines this fact spelled imminent danger for their investments, because at the time diamonds had little intrinsic value and their price depended to a great extent on their scarcity. They feared that overdevelopment of diamond mines in South Africa and beyond, will cause diamonds to lose value and become only semiprecious gems. Quickly, the major investors realized that they need to control the diamond trade in order to perpetuate the illusion that the diamonds are rare/scarce. Hence in 1888 they created DeBeers Consolidated Mines Ltd., which was incorporated in the South Africa. Shortly after its incorporation, DeBeers took control over all aspects of the world diamond trade. DeBeers a diamond cartel took many forms and it used many different names for its operational units all over the globe. In Europe, it was called the C.S.O. or the Central Selling Organization, in London it operated under the name of The Diamond Trading Company, in Israel it was known as The Syndicate, and in Africa it disguised its South African origins under subsidiaries with names like Diamond Development Corporation and Mining Services, Inc. For most of the time since its inception DeBeers Consolidated Mines Ltd., not only directly owned or controlled all the diamond mines in southern Africa but also owned diamond trading companies in England, Portugal, Israel, Belgium, Holland, and Switzerland. DeBeers Consolidated Mines Ltd., became the most successful cartel pact in the history of the modern trade. While all other commodities, such as the other precious gems, gold, silver, copper etc., oscillated wildly with the economic conditions; diamonds have continued to move upward in price every year since the great depression or better to say since the beginning of the aggressive marketing campaign employed by DeBeers in order to promote diamonds. It is easy to conclude that the Diamond cartel had conceived their business plan with two parts; first to control the supply of diamonds, than to influence the demand. What De Beers did and are doing even today is a classic textbook example of a monopoly, for this reason they are forbidden to operate on the United States soil, stemming from the provisions in the Sherman Act, which states that any conspiracy in restraint of trade is unlawful. Nonetheless, they were and still are selling 50% of the worlds annual diamond sales in the USA; through their various subsidiaries or American dealers who can purchase diamonds only from the cartel, what we have to realize is that this is going on since the late 1800s until modern time. Thought the South African source of the worlds diamonds supply is still going strong, we, as a nation, sport more than half of the sparkling carbon crystals worn anywhere. (MacDill, 1929, p. 125) Even thought their business practices are very important for the analysis of their ethical business operation, I will focus more on their marketing plan and the efforts done over a period of the last century, where they strived to control and influence the masses, public opinion and ultimately shape cultural beliefs all over the globe. B. Ingenious and constant advertising efforts of the De Beers diamond mining cartel since 1930s has profoundly affected and shaped our popular culture within the United States and beyond. During the great depression, diamond industry experienced its first and last so far; diamond crisis, during which the price of diamonds was declining worldwide. This turn of the events has motivated DeBeers a diamond cartel to begin their aggressive advertising campaign, which influenced public opinion and changed cultural beliefs worldwide. They needed to change public attitudes towards diamonds and influence them to believe that diamonds have value beyond the economic worth. In September of 1938, after Harry Oppenheimer then CEO of De Beers Consolidated Mines Ltd, has traveled to New York City and meet with Gerald M. Lauck, the president of N. W. Ayer advertising company, the advertising plan was devised. Two goals of this campaign are; first to persuade men to buy bigger diamonds, second to persu ade women that diamonds are necessity to romantic love and courtship. II. Diamonds as symbols of everlasting love. A. First and the most effective marketing strategy employed by DeBeers has been the marketing of diamonds as a symbol of love and commitment. DeBeers realized that in order for diamonds to become a symbol of love and courtship they had to change their meaning completely. They set out to do this trough three main ways; a. trough movies and royalty, b. news stories linking diamonds and love, c. advertising campaign. What was necessary was the creation of a mass mentality in which women would perceived diamonds, not as precious stones that could be bought and sold according to economic conditions or fashion, but as an inseparable part of courtship and married life. (Epstein, 1982, p. 6) Overall impact of this campaign on the popular culture has been that diamonds are central when thinking about the rituals of romantic courtship. Today, diamond engagement rings are commonplace and are seen as the essential part of our courtship. Since 1939 an entirely new generation of young people has grown to marriageable age. To this new generation, a diamond ring is considered a necessity for engagement to virtually everyone. N.W. Ayers memo. (Epstein, 1982) After the world war two, the diamond industry realized that they are in a desperate need of a slogan, which will represent their symbols of love. In 1948, N.W. Ayer Son coined a now ultra famous slogan A Diamond is Forever. Today this slogan is seen and understood by general masses as an allusion to the eternity of love. What is peculiar about this slogan is that in reality it has actually arisen from the fear that people will place second hand jewelry back on the market, which would ultimately undercut prices of the diamonds. The prestigious US magazine, Advertising Age, in its January 1999 edition, proclaimed A Diamond is Forever the most recognized and effective slogan of the twentieth century. B. Second strategy of DeBeers cartel aimed to extend the symbolic meaning of the diamond rings from the engagement to the anniversaries, which will symbolize reassurance of lasting love. Therefore in their second marketing strategy they began focusing on a 10 year anniversaries. Once this strategy proved to be successful De Beers extended anniversaries even further and began advertising campaign for their third marketing strategy/idea, which was focusing on the 25th anniversary. Furthermore in their fourth marketing strategy DeBeers decided to expand their target market to the men as the recipients of diamonds, which as well proved to be successful. The most recent major DeBeers marketing campaign or strategy #5; is the expansion of the existing target market to the women as buyers of diamonds for themselves, doing this mainly by associating diamonds with the independence. Even though there is some positive empirical data it is still too early since the inception of this strategy, for the same to be evaluated. Another successful promotion that falls within the frames of strategy # 1, 2 and 3, is the eternity ring campaign, which was presented as a symbol of continuing affection and the admiration of the loved ones. Like wedding rings, eternity rings are a symbol of everlasting love. Although eternity rings are frequently given to celebrate an anniversary or other special event such as the birth of a child, there is no precise occasion for which to give this exceptional gift. Given as a tangible symbol of the promise to love forever, an eternity ring is a beautiful way to show the love of your life how much she means to you. What does Thomas Shelby think is amusing about the Eternity Ring is that at the height of the cold war, the Russian diamonds from Siberia, which are in the eternity ring were successfully marketed and sold in USA . Latest in the major campaign of diamond rings is the Trilogy Ring, which is representing the past, present and the future of a love relationship. Three stones. Three stories. But only one you. The Trilogy ring frames three diamonds one to represent your past, another to represent your present and the last to represent your future. The perfect embodiment of your life story? III. Diamonds as symbols of esteem, prestige and sophistication. A. De beers and N.W. Ayer Son are responsible for the creation of the idea that diamonds are rare and valuable, and that they are also an essential signs of love, esteem and prestige. Analogous to the campaign, which was transforming the diamonds into the symbols of love, a subliminal undercurrent of prestige was ever present, underlining and accenting the meaning of diamonds. For this subliminal undercurrent the idea was to correlate diamonds with the sophisticated undertone of art and classiness. Hence N.W. Ayer also arranged for movie stars to appear at social events adorned with diamonds. The agency used its influence to modify film scripts and movie titles to feature diamonds more prominently. Motion pictures seldom include scenes showing the selection of or purchase of an engagement ring to a girl. It would be our plan to contact scenario writers and directors and arrange for such scenes in suitable productions N.W. Ayers memo to DeBeers. (Epstein, 1982) In addition to Hollywood, DeBeers used the royalty worldwide to act as the promotional agents for the diamond industry, once again accenting prestige, esteem and sophistication. The result of these marketing campaigns is that global annual sales of diamonds rose up from 23 million US dollars in 1939 to 50 billion in 2001. IV. Conclusion Empirical and analytical data collected over the past decades about the DeBeers Ltd. or diamond industry in general, shows a very unfavorable and completely opposite reality than it is portrayed in our general society. Edward Epstein discovered that the real business of the diamond industry is the restriction what comes out of the ground, what got cut, how much went on the market and at the same time creating the idea that there is a great demand. Besides these unethical and illegal business malpractices DeBeers is associated with the Apartheid regime because they made use of many institutions that created Apartheid in South Africa. Another known fact is that DeBeers created mining workforce from the black people living on the land, by creating taxes for their land. Furthermore working conditions for these miners in South Africa were poor, with not much food, living in conditions where hostels had 20 people per room and all this while mining 60 hours a week. Moreover in India over 10 0.000 children under the age of 13, comprise a significant part of the Indian labor pool that cuts small diamonds, which ultimately makes possible for the production of cheap jewelry in the western world. The most atrocious trait diamond cartel has is its direct responsibility for influencing loss of the human life trough diamond wars. DeBeers were connected to many conflict diamonds, dubbed Blood Diamonds because of the loss of human life and blood spilled in support of the diamond production and control of mines in some African countries. So how it is that these accepted symbols of love, which come from human exploitation, suffering and even death, flourish in our society and are seen as symbols described above? To answer this we have to turn to the analysis of the advertising in general, and in which ways it affects and influences a human psyche. First of all we have to understand that the advertising is a discourse trough and about objects. In our case the diamond story or DeBeers is a discourse of a story about love, intimacy and family, and this story is told through and about diamonds. To understand this hyper-commercialized world we have to make sure that we ask the right questions about the power of advertising. The wrong question is; does an advertising campaign increase sales of that particular product or a brand. But the right question would be in cultural perspective; how does advertising influence the way we think about ourselves, about the world, about what is good and bad, as well as right or wrong. We have to think about how advertising influences our values and our identities. And finally we have to understand that advertising talks to us about subjects that are important, but it does it trough the medium of things. This extremely successful diamond advertising campaign has changed very little since its inception in 1938 for the reason that it has been fantastically successful in the endeavor of influencing the demand and sale of diamonds. Three general points to draw from the diamond advertising examples are; 1. The present has been constructed by actions in history, 2. Advertising power is based on making sure other competing messages about products are not allowed to be heard, 3. Our ideas about things that matter to us like family, friends, intimacy, sexuality, security etc. are shaped by the broader cultural environment of which advertising is a key part. It is said that the cartels greatest accomplishment is that it has created and upheld the illusion that the diamonds are scarce and valuable, even though approximately 130 million carats (26,000 kg (57,000 lb)) of diamonds are mined annually. Although all these deceptive messages and beliefs are played upon us as society, we have to remember that the diamond deception is not a one-person play, because deceiver and deceived play a part in this deception collaboration.

Searching for knowledge: method, gloss, and the failure of information :: Ethnography

I. Sketching Knowledge I have a recurring nightmare that I am on my way to becoming a post-modern positivist. In the dark recesses of my inner sanctum, my constant justifications of the worth of inductive, nonhypothesisdriven, participatory, and emic-centered research finally give way under the pressure of graduate student’s dismissal of methods as unimportant and an all too often dismissal of anthropology by some given that its â€Å"just† anecdotes. These fears are backed by a frightening realization that I have colleagues in other disciplines (i.e., critical geography, social work, and even sympathetic political science) who appear to take our method more seriously than we do. Is anthropology doomed? This semester I am teaching ethnographic methods to a class of first year graduate students and I am often struck by how keen they are to know â€Å"how it is done.† But simultaneously, how difficult it is for them to specify any concrete method beyond interviewing and observing. Often they are actually most interested in questions of logistics: the real â€Å"how is it done† questions. How did you get a visa, where did you live, how long did you stay, how did you afford it, did your partner come with you, were you insured? And of course, a professor who has taught the course before advised me that I shouldn’t prepare lectures, but rather just â€Å"tell stories.† So I spend a lot of my time in this class telling stories, (which satisfies my pedagogical fears over not knowing enough about method to cover 20 hours of course-time – having had a significant part of my own training in the â€Å"go out and do it† approach), but also imploring these anthropologists-in-training to think about what information they are interested in, and the best ways to get it. I tell them that we need to take data collection seriously, or at least we need to have a serious think about what will answer our questions. However, some of them seem to think of it as busy-work. As they repeatedly tell me, one of the dogmas of Malinowski-as-practiced dissertation fieldwork is â€Å"your 2 questions will change once you are in the field,† so why should they spend loads of time thinking about how to answer their original question? Also, some ask, doesn’t this jeopardize the nature of inductive research? I believe in the necessity of the anthropological flexibility that these students are highlighting through their questioning of research preparation. However, it seems to me that some of them are conflating fixity and research design, rather than giving real consideration to particular methodological

Essay --

Yossarian is faking his illnesses to avoid the war. While he’s in the hospital he is required to censor letters and he will joke and censor just about anything he reads and signs off as â€Å"Washington Irving†. A Texan comes and eventually annoys everyone back into active duty. Yossarian notices that he is the only one who is concerned with the war and claims that everyone is trying to kill him. Everyone else denies that there is a war going on. He later finds out that his Colonel has raised the number of required missions from 45 to 50 when Yossarian was at 44. Orr talks to Yossarian about how he used to walk around with crab apples in his mouth. A general named Peckem hopes to take over command of Yossarian’s unit because the current general is failing at bringing enthusiasm to his subordinates. Yossarian feels sick but Daneeka instead sends him back and recommends acting like Havermeyer, who is a soldier that makes the most of every situation Yossarian talks with Daneeka whose problems are that the war is interrupting his medical practice. Yossarian interrupted educational meetings resulting in a rule that only people who don’t ask questions could ask questions. Private first class Wintergreen caused frustration among his superiors by giving a message out that only said â€Å"T.S. Eliot†. Yossarian listens to Doc Daneeka’s story about newlyweds who visited his office. Yossarian again attempts to get grounded by claiming he was crazy, which of course proved that he wasn’t. Hungry Joe has flown all of his missions and he is still not allowed to go home because the number of missions keeps rising. Orr attacks Appleby in a game of Ping-pong. Yossarians pilot, McWatt is described in this chapter as the â€Å"craziest combat man† because o... ... go through with the plan. Orr and Yossarian realize Milos amount of control as he is the mayor and even god in some countries. Nately Yossarian and Hungry Joe arrive in rome where they meet up with Nately’s prostitute. Nately argues with an old man about how America and Italy were doing in the war. Milo’s company has grown world wide but has a problem selling massive amounts of Egyptian cotton. He was surprised when Yossarian brings the idea of selling it to the government. The chaplain is miserable because no one will treat him as a regular person. He tries to help by seeing major major about the missions but he wont allow anyone in. After Colonel Cathcart periodically throws him out, he begins questioning everything even god. Nately falls in love with his whore while she is annoyed with him. Yossarian and Dunbar change identities but are caught by the Nurses

Shakespeares The Winters Tale :: Shakespeare Winters Tale Essays

The Characters of Hermione, Perdita, and Paulina in The Winters Tale  Ã‚  Ã‚   Although Hermione is one of the main characters, we see very little of her in the play. She is horribly betrayed by her husband, but we never really see her feelings on the subject. In many other plays, Shakespeare uses asides and soliloquies to give insight into the characters mind. Hermione must be having complex and very troubling thoughts, but we never see them. Hermione is in Act I Scene ii where she plays the perfect royal hostess. In Act I Scene iii, she is accused of adultery with Polixenes by Leontes and taken to prison. She is not seen agian until Act III Scene ii, where she stands trial for her treason. Immediately after this scene, she dies, or appears to die, offstage. The audience is given no indication that she is still alive until Act V Scene iii, where the statue becomes flesh. Hermione is portrayed as an innocent victim throughout the play. When her husband fist becomes jealous, she is puzzled by his behavior and wonders if affairs of state are bothering him. Her lack of knowledge about his jealousy gives credit to her plea of innocence. She had obviously never been an unfaithful wife, therefore she had no reason to worry that her husband would suspect her. Polixenes flees in fear of death, but he leaves Hermione behind. If she had known that she was guilty and was facing punishment, she could have left with Polixenes. When she comes back to life as a statue, she says that she has preserved herself in the chance occurance that Perdita was alive. The audience is never given any further explaination, so we cannot conclude that she even saved herself in an illegal or false fashion. The character of Perdita is a wonderful study in the sociological theories of nature versus nurture. She leaves the royal court when she is only days old and is raised by and old shepherd and his son, the Clown. Although the family found a great deal of money when they found the baby, the upbringing she recieved could not have been equal to a traditional royal upbringing. Nevertheless, Perdita seems to be endowed from birth with a royal manner. She has been crowned Queen of the sheep-shearing feast when we first see her again, and she has won the deep love of a prince.

Reseach on Performance Work Systems in Local Councils the Case of Harare City Council in Zimbabwe Essay

1.0 Introduction This chapter forms the basis of the study on the assessment on the role of high performance work systems have on Harare city council workers for effective and efficiency service delivery. This paper is going to provide a background of the study stating the problem, purpose and importance of the study. To add to the above, the objective, anticipated constraints and research questions, including literature review and research methodology are going to be highlighted. 1.1 Background of the study Performance has been a widely researched subject by most social scientist and industrial psychologist in an attempt to establish what motivates people to do what they do, and why they do it. An organisational performance has always been an issue for managers, as it is believed that satisfied workers tend to be more productive, creative and committed to their jobs. There is therefore need to establish whether high performance work systems are what bring satisfactory performance or there are other factors. High performance work systems is a complex and multifaceted concept, which can mean different things to different people. However, the researcher in this study attempted to establish the role of high performance systems, whether it brings positive or negative results with particular attention at Harare City Council. 1.2 Statement of the problem The dilemma at hand is that the Harare city council workers are said to be hindering the performance circles of which are of particular appeal to affect the residents. The council provide services to the residents which are not helpful but only distract them from developing their communities in the proper manner they desire. This is happening due to the failure by the council to carry out good research on its performance since today employees are expected to work in teams rather than solely on their own. They are expected to keep learning new skills and to assume broader roles through the employment security, selective hiring of new personnel, self-managed teams and decentralization of decision making as the basic principles of organizational design, comparatively high compensation contingent on organizational performance, extensive training, reduced status distinctions and barriers including dress, language office arrangements, and wage differences across levels, extensive sharing o f financial and performance information throughout the organisation. 1.3 Objectives of the study 1 To investigate and establish the role of high performance work systems in relation to organisational performance as this affects the service delivery. 2 To establish what causes poor performance and service delivery in the organisation. 3 To find out ways of maintaining and improving staff loyalty, motivation and performance. 4 To recommend on changes to improve council performance and staff welfare policy. 1.4 Significance of the study As a researcher it is of paramount importance to conduct a study on the role of high performance work systems by the local authority. One can easily notice that it is important to carry out this research as it: The research findings of this research were also intended to assist management in addressing concerns and expectations of staff in order to harness their full contribution and effort to the benefit of the organization. The organization would then use the research findings to redesign its human resources policies towards the workers welfare and provide the answers to the questions presented on the sub problems of the research problem. Employees could use the research as a platform to express their concerns and desires to management, which they would not probably get, and also use it as a reference point to those who would intend to do their own researches. 1.5 Literature review Review of related literature is the most important part of research. It refers to the systematic exploration of issues related to the one’s research which has been treated to date by various authors and authorities. According to the high performance work systems Assessment, â€Å"by social impacts we mean the consequences to human populations of any public or private actions that alter the ways in which people live, work, play, relate to one another, organise to meet their needs and generally cope as members of society.† The concept of high performance work systems and organisational performance High performance work systems have been defined as a distinctive managerial approach that enables high performance through people. (1987). High performance work systems are somewhat not quite the same as motivation, but the two are closely linked. Many thoughts and views have been developed to define performance at work but much of it explains one’s reaction, feelings and emotions towards the accomplishment of organisational goals. Many research studies were however founded to explain how people react in the manner they do in their jobs. Various factors have been associated with one’s performance. These factors include: * The level of pay and benefits, * The perceived fairness of the promotion system within a company, * The quality of the working conditions, * Leadership and social relationships * The job itself. Different models were developed to account for the attitudes that people develop at various situations. The following models of job satisfaction shall be discussed to aid the understanding of high performance work systems at work. Classical theories of Maslow (1943), Herzberg (1968) and Vroom in relation to high performance work systems have been the basis of the modern day studies. Abram Maslow proposed a hierarchical theory of five needs, which gained popularity over the years and formed a basis for management studies to human motivation at work. Having been simplified by Clayton Alderfer made a fine-tuning to the hierarchical explanations of human needs to that of three levels. Abbreviated to ERG, (Existence, Relatedness and Growth), Existence needs constituted Maslow’s physiological and safety needs, and Relatedness included internal esteem and social needs and lastly, the Growth stage was made up of self actualisation and external esteem needs. The Wikipedia encyclopaedia cited various models of which can help to explain high performance work systems that were written to by different authors as follows: * The two-factor theory * The job characteristics model * The fulfilment theory * The equity theory These models shall be discussed below to aid the research to find the basis of high performance work systems in the workplace. Theories of Employee Motivation for performance The two-factor theory This theory also known as the motivator-hygiene theory is the work of Fredrick Herzberg (1968). The theory is on the premise that employee satisfaction has two dimensions namely â€Å"hygiene† and â€Å"motivation†. (Agarwal.1983). According to Herzberg, Hygiene factors include those aspects such as company policies, supervision, salary, interpersonal relations and working conditions. Motivators include those aspects that satisfy people such as achievement, recognition, the work itself, responsibility and advancement. The model was criticised by researchers who failed to empirically measure of satisfaction as being a methodological artefact. (Wikipedia encyclopaedia). High performance work systems characteristics Model The model was proposed by Hackman and Oldham (1976), which states that there are five core job characteristics, which impact three critical psychological states. The five core job characteristics include: * Skill variety: employees use a variety of skills to complete their jobs, skills that have been acquired by long years of study and/ or experience and are the primary reason for their employment and work allocation in a business organisation * Task identity: involvement of the employee in all steps of the job, thus providing identification with the task. * Task significance: The significance of the job being properly executed to the well being of the organisation. * Autonomy: The freedom to do the job with responsibility and by oneself. * Feedback: The provision of feedback providing information about the excellence of performance of the job. The three psychological states include: * Experienced meaningfulness, * Experienced responsibility for outcomes, and * Knowledge of the actual results. The Fulfilment theory According to Agarwal (1983), fulfilment theory regard satisfaction as resulting from outcomes (rewards) a person receives or the extents to which a person’s needs are satisfied. The difficulty with the fulfilment approach is that satisfaction is a function of not only what a person receives but also what he feels he should receive and/or wants to receive. People have different expectations and what satisfies one may dissatisfy another. Equity Theory According to literature by Agarwal (1983), a person’s satisfaction is determined by his perceived equity. Received equity is, in turn, determined by his input-output balance as compared to his comparison others’ input-output balance. Input-output balance is a perceived ratio of what a person receives from his job relative to what he put in the job. According to the equity theory, either under reward or over reward can lead to dissatisfaction although the feeling associated with them are different. As illustrated by the following diagram the comparison may result in one feeling unfairly treated when outcome received appears lower than others or feels guilty when received more than others. The equity theory A Perceived outcomes actually received A = B Satisfaction A < B Dissatisfaction A > B Guilty and discomfort Perceived personal input B Perceived personal outcome that should be received Perceived outcome of comparison others Perceived input of comparison others Fig 1.Equity Theory (Agarwal 1983) Determinants of high performance work systems Agarwal (1983) says that there are various factors that determine performance. These are discussed below. Employee Supervision As with Herzberg hygiene factors, supervision is critical to provide leadership to employees’ performance. A good leader is one who establishes trust from his followers and promotes feedback. He knows how to treat employees at different situations. Research has shown that low performance and low productivity occurs when a supervisor is a laissez faire type of leader. Agarwal (1983). Research has also discovered that those people’s reason to seek employment is to get paid (money) though not a motivator but they desire to be paid fairly. Management must always ensure consult for salaries and benefits to see whether their employees match the market. (Putting Theory Into Practice, October 1999 publication) The work group in relation to employee performance Employees need to socialise with others to create an environment of belongingness, develop a sense of camaraderie and teamwork. Social interaction creates organisational performance though depending on their affiliation. Inappropriate behaviour should not be encouraged though because of influences, but strong reprimands should be exercised. (Putting Theory Into Practice, October 1999 publication) Job content in relation to high performance work systems Employees need to feel that the work or task they are doing is of great importance to the company. Their contributions result in positive outcomes. It is therefore essential for management to recognise as an important a task to the overall achievement of the organizational goals. Agarwal cited Herzberg, Mauner and Suyderman as holding a view that job content factors such as achievement, recognition, advancement, responsibility and the work itself tend to provide satisfaction but their absence such as supervision, working condition, company policies and salary tend to produce dissatisfaction but their presence does not produce satisfaction. Age in relation to performance According to Agarwal (1983), some research works have reported a positive correlation between age and performance. Older workers tend to be more satisfied with their jobs than their younger counterparts because older workers are said to have adjusted to their jobs while young workers still have ambitions and need for advancement. Job Satisfaction and performance The analysis of results from the work of Herzberg et al, on twenty-six studies focusing on the relationship between job satisfaction and performance, fourteen of these showed that workers with positive job attitudes had higher performance than those with negative attitudes. Nine studies have shown that job attitudes and performance were not related, and in three studies, workers with positive attitudes had poorer performance records than those with negative attitudes. Lawler, 1977 and Porter, 1961, hold the view that it is productivity that leads to satisfaction and not the vice versa. Performance leads to rewards and if these rewards are considered to be equitable in relation to the perception of the worker of the rewards of his referent others and his perceptions of what he should receive, he will experience satisfaction. The following is the illustrative diagram. Model of performance leading to satisfaction Perceived equity of rewards in relation to referent others Performance Reward intrinsic & extrinsic Satisfaction Perception of how much he should receive Fig 2.Source: Agarwal 1983: Model of performance leading to satisfaction Adapted from Lawler III & Porter â€Å"The effect of Performance on job satisfaction†, Human relations, October, 1967 P23 1.5 Justification of the study The area of discussion is worth studying because it aims at alerting the management of the Harare City Council how their service provision are being hindered by the employee performance, thus organisational performance is affected as well. As such the research is vital as it will help in gathering or adding information on the importance of high performance work systems being as well as its importance to the Ministry of local government urban and rural development. The Minister will be able to see if there are any amendments which need to be done and if there are any gaps left which need to be filled. Furthermore the research will see the researcher attain the ultimate goal for a Bachelor of science Honours degree in Local Governance Studies 1.6 Research Methodology Various techniques will be exploited to achieve the proposed objectives of the study. Haralambos (1995:36) asserts that: Any academic subject requires methodology to reach its Conclusions, it must have ways of producing and analysing Data so that theories can be tested, accepted or rejected without a systematic way of producing knowledge the findings can be dismissed. The researcher is going to use both quantitative and qualitative techniques to come up with conclusions as both techniques can be used to complement each other as well as questionnaires. According to wordiq.com (2011), quantitative research is the numerical representation and manipulation of observations for the purpose of describing and explaining the phenomena that those observations reflect. It is bent on developing and employing mathematical models. On the other hand, Qualitative research is a method of inquiry appropriated in any different disciplines. It means a non numerical data collection or explanation based on the attributes of the source of data. Qualitative research is used to gain insight into people’s behaviour, attitudes, value systems, motivations concerns, aspirations, culture or lifestyles. Christensen (1994) expressed that a sample makes a better study. Leedy (1993) agreed with the same idea saying that, â€Å"the larger the sample the better.† I wil l select the people that are going to give relevant information to this study for example the most affected people and the possible problem solvers. 1.7 Research Tools (a) Interviews (Group The researcher intends to use interviews as a research technique. Gray et al (2007) allude that the best data gathering technique for survey research is the interview. These interviews will be done in groups so as to save time. (b) Observation The researcher will use observation in tackling the research problem. The rationale for using this technique is that the researcher intends to learn about the sensitive issues that participants might be unwilling to disclose or talk about with regards to the research. (c) Analysis of secondary sources The researcher will make use of other researchers that have been studied in relation to the field under study. This will be done in order to weigh the impacts that the previous researchers have had. Target Population The study will be focussing on the Harare City Council employees. Anticipated constrains Wikipedia (2011:4) notes that any limit or restriction given for the design process is called a constraint. The study is likely to encounter a number of challenges which may compromise the quality of research results and these include: (a)Access to information The information is mostly confidential in the Harare City Council thus releasing information might be problematic. Some may be reluctant to disclose such information as such the respondents will be guaranteed that their information will be treated with utmost privacy and confidentiality. (b)Resources Resources such as time and finance may compromise the quality of the research as the researcher is a student with other university commitments RESEARCH REFERENCE LIST Argawal R.D.(1983) Organisation and Management, Mcgraw-Hill, Tata Boxall P., Macky K. & Rasmussen E., (2003)‘Labour turnover and retention in New Zealand; the causes and consequences of leaving and staying with employers’ Asia Pacific Journal of Human Resources. Vol 41 (2)., Cascio, W.F. (2003) Managing Human Resources: Productivity, quality of work Life profits (6th ed.). McGraw-Hill Irwin. French, W.L. (1998) Human Resources Management. Boston, New York: Houghton Mifflin Company Ivancevich et al (1989):Foundations of Personnel ,Human Resources Management Kreitner, R., & Kinicki, A. (2001) Organisational behaviour (5th ed.). Irwin McGraw-Hill. Milkovich, G.T., & Boudreau, J.W. (1994) Human Resource Management (7th ed.). IRWIN Publishers, USA. Morrell W. H., Loan-Clarke J. & Wilkinson J (2004), ‘Organisational change and employee turnover’, Personnel Review, vol 33 (2) Morris W.T. (1972). Management for Action: Psycho Technical Decision making. Reston. Mowday, R., Porter, L., & Steers, R. (1982) Employee-organizations linkages – The Psychology of commitment, absenteeism and turnover: Academic Press, .London Rhodes, S.R., & Steers, R.M. (1990)., Managing employee absenteeism Addison: Wesley Publishing Company, USA Spector, P.E. (1997)., Job satisfaction: Application, assessment, causes and Consequences: SAGE Publications, USA Van der Merwe, R., & Miller, S.(1988),. Measuring absence and labour turnover: A Practical guide to recording and control. Lexicon Publishers., J

Attributes of Professional Bartender Essay

Bartenders know the difference between art and science. They understand that bartending is a science because in mixing drinks there are rules to follow, standards to obey and procedures to do. It is not just pouring all the drinks together in one glass and then serve it. Bartending is also an art because bartenders make an art form out of their profession. Aside from following the standards, they also use their creativity, imagination and individual way of enhancing the usual preparation of the beverage for the purpose of visual perception, odor detection, and taste stimuli. Professional bartenders possess many skills and characteristics that make them successful. 1. Good personality A bartender must have an ability to interact well with different people. He knows how to show his best asset as a bartender when he is in front of the guest. The totality of the bartender can be seen not only with his physical attributes but also through his words, actions and way of thinking. 2. Sense of humor Bartending is a serious job. This needs focus and presence of mind. But, a good bartender knows how to work properly, yet, laugh that sometimes, cracking jokes is being part of his functions. It is nice to learn that laughing is still the best medicine especially in front of unpredictable guests. 3. Well – groomed A bartender must have good personal hygiene; maintaining oneself healthy, wearing clean clothes and proper attire, keeping hair, teeth and fingernails clean and sanitary. A well – groomed appearance helps bartenders seem more approachable and professional. 4. Physical stamina Bartending is a job that requires long hours standing while preparing, mixing, serving and bussing out soiled glasses behind the bar counter. Sometimes, part of this is lifting heavy boxes and cases of drinks to set up the bar. A bartender must be physically fit and strong enough to do the day-to-day activities in the bar. 5. Basic skills in Math In bartending, the fundamental operations in Mathematics are applied. The skills learned about this in school allow the bartenders to make changes and measure drinks accurately and quickly. It also helps the bartender as well as the managers to realize their profit versus expenses at the end of every operation. 6. Multi – tasking Bars are busy especially peak nights and salary days. The bartender must make sure everything runs smoothly during his shift by learning what and how to do other tasks aside from mixing and preparing drinks. 7. Good memory Bartenders need to remember everything from drink recipes to customers’ names. Even brands of drinks, proof, country of origin, and major ingredients are needed to remember when a bartender presents and serves beverages to guests. 8. Great smile A great smile is a key since bartenders smile a lot. It does not only makes the bartender good looking and presentable, but this helps attract guests, let them feel that they are very welcome and a smile will make the first time guest, a regular guest. Bartenders must be aware of everything around them at all times. They have to know the drink levels of everyone’s beverage, and must see new customers as they approach the bar. A second set of eyes in the back of their heads would be a remarkable evolutionary improvement and in failing that, bartenders need to be constantly alert.